Build and move

This September, Three Years From Now is sponsoring two cyclists, Sherry and Amber, as they ride 2,026 km from London to Lisbon, raising £2,026 for Shelter and Andy's Man Club. Here's why.

Three Years From Now started in the hardest year of one of its founders' lives. No grand vision. No business plan. Just a need to build while everything else was falling apart; one problem fixed, then the next, movement because standing still wasn't an option.

That's their background, and it's still how they work. This September, they're taking it literally.

UNESCO site to UNESCO site

They roll out from the Tower of London, a UNESCO World Heritage Site, and fourteen days later, arrive at Lisbon's Belém Tower, another UNESCO landmark. Five World Heritage Sites frame the ride, from Mont-Saint-Michel rising out of its bay to the Gothic bulk of Burgos Cathedral.

The number is the point. It's 2026. They're riding 2,026 km. And they're raising £2,026 (a pound for every kilometre) split between two charities they chose with care.

Building people up

Shelter exists because a safe home is the foundation everything else gets built on, and too many people in Britain don't have one. Andy's Man Club gets men talking freely in weekly, peer-to-peer groups where the only requirement is turning up.

Both charities work from the same understanding Three Years From Now recognises from their own story that the hardest steps are the ones you take alone. No one should have to. And just as TYFN builds brands, websites and growth for its clients, these charities build people. The ultimate form of building up.

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Starting from zero

Sherry has ridden London to Paris, London to Geneva, London to Bruges and the Tuscany Trail. Amber has never ridden anything close to this distance.

That's the point. You build a long distance the way you build anything: start, keep going, and let one day's progress make the next day possible. Small and positive actions in a forward direction – exactly how TYFN describes its own work.

The long way south

The route follows the Atlantic edge of Europe, across the Channel, down the French coast, over the Basque country into Spain, and then the long road west to Lisbon. Amber is a heritage consultant by profession, so the story of this ride will dig into the places as much as the pedalling.

Follow the ride

Their JustGiving page is live: every pound is a kilometre, and every kilometre gets them closer to Lisbon. Donate at JustGiving-London2Lisbon2026, and follow the training, the route and the ride itself on Instagram and LinkedIn between now and September.

14+ days. 4 countries. 6 World Heritage Sites. 2,026 kilometres, one pedal stroke at a time.

Standing still isn't an option. See you in Lisbon.