AMEX
This campaign introduced and launched Amex ‘Plenti’ card in North America. A rewards loyalty programme system that lets you earn points at one place and use them at another, all with a single card.
Taking the lead in art direction, we handled all aspects of this enormous campaign. This ranged from branding, TV ads, App development, microsites, digital assets, radio and experiential work. We worked with a vast number of internal and external stakeholders and partners and oversaw all creative as well as key experiential events and customer journeys.
