The brief was to create separate brand identities for three children's sports clubs, each built around a different value: encouragement, care, and teamwork. Not just logos, but identities with enough character to be a badge of honour that might live on a bag a child carries every week and actually feels proud of.
Three clubs. Three distinct identities. One consistent purpose: giving kids something to believe in before they even step onto the pitch.
Being and feeling proud matters. Kids notice when something, no matter how small or meaningless to adults, feels made for them rather than slapped together, it lands differently. These needed to work as wearable identities, bold enough to stand out and considered enough to mean something.
We created three distinct logos, each with its own visual personality tied to its club's core value. Designed to sit on kit bags and be recognised by the kids who own them.
If you need a brand a child will actually be proud to carry, let's build one >
